AI Visibility Audit: What It Is and How to Run One
An AI visibility audit shows whether ChatGPT, Perplexity, Gemini, and Google AI can find, understand, and mention your brand.
An AI visibility audit is the new visibility baseline. It does not replace SEO. It checks whether your existing pages are structured, crawlable, and explicit enough to be mentioned by AI answers.
What to audit
Start with four surfaces: your homepage, product pages, comparison pages, and the blog posts with Search Console impressions. Those are the pages most likely to be retrieved for category queries.
For each page, check whether the first screen explains the category, audience, use case, and outcome without forcing the AI engine to infer it.
- AI crawler access in robots.txt.
- Direct answer in the first 100 words.
- FAQ schema tied to visible questions.
- Organization and SoftwareApplication schema.
- Comparison pages that define the category and criteria.
What to measure
Measure prompt coverage, brand mentions, competitor mentions, cited URLs, and missing category queries. Run the same prompts weekly so the trend matters more than one isolated answer.
Turn this advice into an action plan
Connect Search Console and GA4 to get the SEO and GEO priorities for your site.
Get my planFrequently asked questions
How often should I run an AI visibility audit?
Run a lightweight check weekly and a deeper audit monthly, especially after publishing new product, comparison, or glossary pages.